An interactive and engaging online presence on your website is more valuable than you perceive! Publishing business related as well as creative content periodically is a key way to get noticed by search engines and hence your potential target audience.
Blog posts attract search engines
To query search results search engines like Google and Yahooanalyze pages and index them. Every time new content is published on the website (via the blog) the search engines will revisit the page and ‘crawl’ through the content to index it. The more pages with quality content you create, the higher your listing will be by the search engine. In non-technical terms this means that it will fetch you a high priority in the search results when a relevant search is requested.
Furthermore, blog posts provide additional keywords to the search engines, many of which may not have been included in the original static page. Hence integrating a blog with the website keeps the content on the site updated with time and according to requirements. A keyword rich, original and relevant blog is likely to give your company an opportunity to reach and target untapped markets.
Engage with your customers and increase website traffic
Blogs provide an excellent opportunity to interact and engage with potential clients. Replying to customers’ comments on blog posts is an effective strategy that promotes brand trustworthiness. This is because clients prefer purchasing from people they have interacted with.
Interesting and creative posts will generate more traffic to your website and this may lead to a successful sale. Publishing content that is shareable on social media like Twitter, Facebook etc will attract readers towards the website and this may boost the sales.
57% of companies with a blog have acquired a customer from their blog
So what are you waiting for? Let dodstech develop and integrate a blog into the architecture of your website today and reap the rewards!
Also, stay tuned for more articles regarding how to make your blog engaging and attractive!