Over the last few years, SEO (search engine Optimization) has matured quite a bit. Now, SEO is no longer a practice of stuffing the keywords/phrases in your web pages but instead it has become a practice in which keywords and phrases are placed carefully. In other words, it has become much more sophisticated and refined approach in which you have to create a unique and fresh content that will grab the attention of the visitors and provide value to them as well as attract the search engines and helping the websites to move up the natural search rankings.
Quality is of paramount importance:
Today, creating content for SEO is beyond traditional practices of SEO like on page optimization of keywords or link building. Though both of these techniques still play an important role in SEO success but relying only on these to drive the search traffic is not enough. As the time passes, the Google now pushes quality over quantity approach. Websites that provide valuable or the high quality content to the visitors are going to rank higher in search engines. In the eyes of Google, providing the high quality unique and relevant content regularly is considered as the good strategy and hence helps you to attain high ranking in search engines.
It’s obvious, the high quality content depends on the person’s reading or watching, but this has not stopped Google to filter the stuff it finds to be most valuable to the top of search engine results pages. Some of the components which Google considers to measure the quality of the content are images, lengthy content, proper grammar, correct spellings, formatting of text and at last- links- including inbound links from high quality sources and outbound links to other high quality sites.
Besides this consistency and relevancy is also must for a high quality content and search engine rankings. Relevancy means that you must publish the article relevant to the website. Consistency refers to- publishing the articles consistently on the website covering all the current topics. Relevancy and consistency is important to search engines because it lets the visitors to get the relevant information for which they are looking for at one place.
Kinds of content:
Content can be applied in one way or the other. But there are types of content that Google not consider much as high quality but they help in reaching the higher search rankings. These types of contents are blog posts. Almost all the businesses have created their company’s blog wherein, they post all types of content which help the visitors too. But, in reality the blog posts gives the writers an opportunity to insert relevant keywords into their sites in a natural way, which as a result helps to improve search engine rankings. This becomes more powerful as the site publishes more and more blog posts. Besides this it also helps to garner more high quality backlinks from other sites or blogs.
Infographics are now also considered as content and a way to increase the traffic and to build the authority which helps them to move up in search engine result pages. Because of their visual nature, these infographics acts as a viral content as compared to blog posts. In other words infographics are more effective than the blog posts. Once they are liked by the audience, then they are being shared among their friends. As a result traffic increases and search engines credibility increases.
Summary: The basic goal of search engines is to provide high quality, informational and relevant content to the visitors. The content can be in any form- blog posts, infographics, slide shows, videos etc but the content must be valuable to the visitors..