What is Corporate Identity?
Corporate identity can be defined as set of several mediums. This includes company logo, business card, business website, stationary and Promotional material. All these ingredients are essential for the purpose of creating a company’s image and increasing popularity.
Why a company should have a logo?
Company logo is indeed the first and most common source of making a business familiar in public. A logo is an official representative of the company. Therefore a logo must be according to what a business do.
Why do Businesses need Business Cards?
Business cards are an important medium for creating connections between people and businesses. In a situation where any businesses or people are looking to contact any business with the intention to buy or ask for quotation or any other details, business cards are the simplest medium to get the contact details of that business. Certainly the importance of business cards cannot be over looked.
Stationary! Is it really important?
The answer to the heading is “Yes”! Stationary plays an important role in promoting a business. Let us consider a situation if a business owner is sending a letter to anyone, writing on a letter head which carries the business logo, and the envelope in which the letter is being dispatched carry the business slogo, will it not create a greater impact on the receiver? It will facilitate you by keeping you business name in the minds of people.
Getting a Website on today’s World Important
The world has shifted to internet and every thing now is online. In today’s world operating a business without business website can be a disaster for any business. Today no business can avoid having their official website. Importantly it is not only about website but it is about having a dynamic and attractive website which properly designed with great color combinations
Promotional Material is Important in creating Corporate Identity
Promotional material is one of the most important medium of corporate identity. Brochures, posters, flyers are items which can be included in promotional material which can be then delivered to existing and prospective customers. Along with advancement of internet businesses have now e-posters, e-brochures and e-flyers to get maximum benefits of internet.