This has already been discussed in length in various blogs already so of course we need to highlight the issue. Days have passed since the announcement of The Hummingbird and everyone has had chances to digest it. The rankings have all undergone their own change and things are straining to get back to their own norm. Google’s claims of this being the major algorithmic change seems to be a bit of an exaggeration but looking at the rank changes ,the database enlargement seems to be not a statement in jest. The SEO developers have both good news and bad news now though.
Content management jobs must have shot through quite an up turn in the last few days if the recent developments are to be taken into account. The later searches are revealing more data though. Intensive queries do reserve results and names which were previously not so prominent on the searches are now getting highlighted on the 2nd and 3rd pages. This is of course temporary for now because the active SEO will come on top again however the common trends amongst the top results showed one thing.
They were all very meaning oriented articles. The pages did not just contain mention of the searched words but rather had a lot to do with the meaning implied in queries. So what does this mean in the larger context? Well let’s get to the good news first then. The optimizers already working on SEO with quality but meaningful content can rest easy. The ones who have been extra smart on using spamming techniques or overcrowding synonyms need to watch out a lot on how they use their SEO now. Google is bumping every result online so needless to say that the proofreading has become more serious.
Lets try to explain what exactly has happened. The mechanics of web semantics play along probabilistic lines. That means each implied meaning of a word is stored In some form of linked data structure. So the storage pattern links itself, in this manner. Extra meaning are added and linked to the search word so that now with the database enlargement we can say that the implied meanings have increased, probably five fold.
The tricky part in all this is how it will all work now. Th majority of your articles are probably good to go but if you are targeting a particular topic to get your online marketing rates on track then youd better have a lot of content. So the SEO work will now focus a lot more on proper research and sturdy material collection for the content writers so that the SEO is made better use of. Overall the new algorithm has just widened the benchmark for all the SEO developers, your content needs to be precise, your content actually needs to talk more about that which it claims to talk on. But most of all your page content needs to make sure that no repetition is used with looking at the three day picture in mind. Google is keeping too watchful an eye.