In today’s competitive online market with cut throat competition, effective marketing plays a huge role in boosting your revenue. Hence, analyzing where effective traffic comes from and where customers learn about your online existence becomes extremely important.Marketers having found out which technique is generating effective traffic can concentrate on the means and further work on boosting their marketing campaign at areas which generate maximum traffic.
Google stepped into the analytics market and developed a tool to assist businesses in not just measuring sales but also in analyzing how visitors use a particular website. This includes a track of how visitors arrived at your page so that you can decide how to make them keep coming back.
Google Analytics offers its customers a wide range of features and facilities, including track record of the area where the visitors are from as well as how much time they spend at your site.
This article will give you a very brief insight into the enthralling features Google has to offer.
The Analysis tools are intelligently designed tools that generate standard reports that measure engagement on your site. It includes real time reporting that measures activity as it happens, also lets you generate custom reports about a particular subject and basically provides you information and statistics that is to be used in decision making.
Content Analytics helps you identify what content on your website is popular and monitors activities of visitors like how long they stay on the page. It also reports how often a visitor converts into a successful sale. Most importantly it gives you an insight into what visitors do on your page.
Marketing professionals deciding keywords for search engine optimization can learn which keywords bring the best results and then use those more often. Also, they can find out which online ad successfully redirects people to the business web page. Hence they can target those places. Another, advantage is that marketers are able to identify the demographics of the visitors, they can group them according to age, ethnicity etc. and then target effectively.
Furthermore Google Analytics provides you a very smart tool that generates Social Reports. Social media is one of the most important marketing channel in the online world. Google reports which social media website is generating visitors. It gives a statistical result from different social media sites that you are running a campaign on. These results determine where the campaign is successful and this can be used for future decision making.
There are other numerous features and the best part is that if your website generates 10 million or less hits in a month Google Analytics is FREE! Take advantage of this tool and give your business the boost it deserves!
