The title of this article should in fact sum this up very nicely. Google has never been known for sitting around quietly at well anytime. We can all understand that line of course, in today’s cut throat competition between IT houses, its suicide for anyone to sit back even after the release of a particularly successful product. Currently as things stand though, Google is looking to change the map of its SEO and internet marketing once again. The new algorithms it employed for key word checking for its search engine optimization changed the composition landscape for many websites. Content edition and addition became rampant, with professional web design for many established enterprises’ websites and so we entered the overhaul of sorts of the internet paradigm.
The new look of the keyword tool which is basically just a mash up of traffic checker and the keyword tool in itself is definitely going to raise a few eyebrows amongst SEO consultants and internet marketers. Of course now Google would not be every IT business’s favourite if it wasn’t doing something like this to keep our machines intrigued but with all humor of its aside. It actually looks as if Google is going for improvements with its Adword idea. So the Keyword Planner is the new tool in which it incorporates its previous tools in a lessened way.
What that means is that Keyword Planner comes in with three kinds of features. Let us take a look at the most concerned of their feature in at length.
Search for keywords
So Google with this feature just gives us some reassurance that the previous keyword tool is not completely dead but it has undergone a lot of surgery and probably is not the same. Meaning, the Keyword Planner does not have all the features of its older self that is the keyword tool; some data is missing such as the statistics check however it still searches the list for keywords pretty well and gives in comparative data that a user should be able to get used to after a fair few times. The rumor probably is that since the new algorithms of Google give some differing results in SEO, this feature suits the keyword search in more efficient manner. The rest is all there; you can select your categories, set your filters and added advantage it comes in with which lets you search deeper for you target area.
The issue with this however comes in with their search match which often times just centers just around the target word itself and does not go into the context of broad search or phrase matching. That and the search volumes seem to have been cut down as well, meaning you don’t get the Global number upon your target but instead just the number upon your selected target.
Enter or upload keywords to check their performance
This one is very simple; you enter in multiple keywords and you get the traffic volumes for all those keywords. And this leaves us all a bit puzzled, no traffic suggestions, no keyword recommendations, just the volumes so yes it is pretty much similar to the older version of the traffic estimator.
Multiple Keyword lists.
This is one feature that raises a lot of question marks. How it works? You key in your selection of keywords in a column and the output is a variety of permutations of your entered keywords. That’s the suggested list of keywords and this is although useful in its own regard, it does not seem to be a feature altogether that groundbreaking.
Overall the Keyword Planner does definitely bring in more convenience to a few SEO techniques with the above stated features but largely it now implies that a lot of SEO consultancy will have to rethink their service strategies to adapt well to these changes. There is little doubt that with these changes at hand the Keyword Planner is only the beginning of the change and even though the paradigm shift brings in its host of uncertainty, for many IT service and professional web design service providing companies, it can easily bring in new opportunities as well.
