It’s classic gag reel if you look at it from spectacled view of an online marketer. Ok so it is an easy equation to follow through right? Your business is being updated and followed through via a profile on social media. Your employees have their profiles set and updated on Linkedin and you update your tweets regularly. What’s missing? It’s too easy to say Facebook really, you have ten pages of your company over there may be and two more groups regarding your business activities and still it may not be enough right? Why? Because the social media behavior particularly the one on Facebook is literally unpredictable.
What the online populace follows one day may remain just for one day and what it follows for two hours can last a year or two. Take 9gag for instance; there’s no taking away the revolution it created as its own business entity creating humor content the likes of which it has never seen but ask their developers and they’ll tell you how the traffic and the popularity almost tripled after Facebook got hold of it. What was the niche? 9gag’s success point was the changing content within the site. Since the users themselves posted all the jokes and funny pictures, they were also shared with the same fervor in the Facebook profiles. Before you knew it, everyone on Facebook had started sharing the most popular posts. So what did 9gag do here? Well it let its own end users market it for themselves. True it cluttered up things, it brought a bit of controversy but ultimately 9gag now boasts the largest online following amongst humor sites. It was an artistic way of doing things, and it got the end job done beautifully.
That is the entire niche of Facebook; your business needs to keep up with the ever changing trends and social media buzz if it wants to stay ahead in everyone’s newsfeed. Facebook has created the ultimate socialization tool here on out but has not given the best tool for marketing yourself on it. The paid advertising is one thing that does not even live up to half of what you expect from it and reasonably so because the paid advert just means that more people have a chance of seeing it.
The whole cluster of online marketing via Facebook literally just means that your company stays relevant to what is happening on the social media. This can be a variety of posts sometimes with which the optimizers can take liberty of catching one for their own branding or a huge boom which means everyone follows a certain fad. The one thing that favors you is your own innovation to be able to create the next big fad. As it is though, that is one thing which is far easier to think than achieve for most pages. However even if you do advertise with the just proper advertising of your market niche, the odds are that you are doing justice to your own business and keeping the dedicated customers happy whilst getting some new ones gradually. Overall, the niche locking in social media is the real trick and if you can get that down in Facebook then your one day of fame is enough to have your brand ride high on limelight for a while. Everyone wants the internet spotlight; Facebook has such a beautiful means of getting, that even it by its own self cannot control how it dictates it.
