ECommerce marketing is a different art altogether for online marketers. The specialization of knowing to compare and find products online is no meager feat especially when it comes analyzing statistics.
Google Website Optimizer is a free website conversion optimization tool. Conversely its it allows you to analyze, direct and edit your conversion rates by constantly testing it against a variant web page.
Magento is an open source platform used for developing eCommerce solutions. Customised, extensible and easy to use, it is the fastest growing platform in the world today earning glowaing reviews from Red Hat and Blackbuntu.