How many of you have really considered actively about using your Live chat systems as marketing tools? Ill be ready to bet here that not many, in fact it’s not a very widely held idea. So here’s the top down and short and sweet of it, imagine you have two people maybe seated on the chat blazing through whoever comes through your website, the busy hours are fine enough to glaze through but what do those two people even do when there is no traffic or very slow rate of it?
Most businesses tend to use these people sparingly or just assign them to different tasks when the traffic rate is slow. That can be wasteful and a bit risky considering traffic might come in any time at the chat. So if you’re going to have people assigned to the chat, why not have them do activities on it that can actually benefit your own firm. For instance any traffic that proves to be a prospective client can also become a prospective marketer for any firm. This is really all about thinking outside the box but how your help desk manages the communication can actually weld out a lot of great results on marketing yourself.
One would pretty much argue that the help desk is there in fact to market and that’s pretty much true. Hence why the communication aspect is too important as was mentioned in one of my previous articles. The marketing aspect steps in if you prepare attractive content before hand as automated or even scripted replies that you can send to your traffic before the agent steps in to handle the chat. That’s a tad bit more conventional bit of marketing though.
The better way of doing it is to again handle your content so well that you actually do get the message across to your traffic. By this I mean your communicative content, making it direct but attractive to the traffic. Another way you can achieve better marketing through your chat help desk is by making them go on other live chat applications and going as visitors yourselves with cyber ads of your own. Of course you wont be advertising yourself per convention but will rather be using “word of keyboard” as means to translate what you’re selling or servicing. It’s short, sweet and it gets the message across.
Many however tend to use the live chat as a means to merely monitor the traffic for marketing purposes. Instead focusing then on posting their content on sites or on Facebook at times when the traffic is highest, that is of course just content optimization at the end of the day where you’re pinpointing the timing of what you throw online as well. But the locative information helps out a lot and helps even more if you know what your active traffic hours are.
Overall the utilities and benefits you can get out from live chat are much more than I can write down here. The only advice Ill throw in is monitoring how your help desk uses it as it is easy to misread or misunderstand your hardware capabilities of running it. Online communication has its own set of rules for safety and security so play it safe folks but do play the game.